The last thing a lawyer building a practice wants is to be invisible. Heightened visibility, after all, is the objective of all marketing. To build a law business, one must be very visible. The goal is to be a recognized thought leader in one’s chosen practice area, prolific in the industry press and on media...Continue reading
Category: Client Service
How I Transitioned My $6 Million Practice To Younger Partners
It took a devastating personal tragedy – the death of one of my children – to get me thinking about the mechanics of retirement. Before that horrific event, I never thought about the day I’d leave the practice of law. I saved for it, but I didn’t think about when it might happen. I was...Continue reading
An Effective Retirement Succession Program Makes a Firm Sustainable
Effective retirement transition planning is an investment in sustainability. The firm that has no retirement succession program risks losing younger partners to competitor firms that do. It’s also vulnerable to competitors looking to disrupt older partners’ relationships with their clients. Designing and executing a succession program takes effort and expense. It’s easy to put other...Continue reading
Retirement Succession is About One Thing: Client Service
From the client’s perspective, the imminent retirement of a relationship partner is problematic because it threatens an interruption in service. Clients know, sometimes from painful experience, that many law firms do not have programs in place for ensuring service continuity when lead partners retire. They also know that Baby Boomers are retiring in droves, and...Continue reading